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Digital marketing connects businesses with their target audience by promoting products or services through online channels and platforms. It includes tactics including paid advertising, email campaigns, social media marketing, content production, and SEO. Precise targeting, real-time analytics, and communication with a worldwide audience are made possible by the dynamic landscape.

Digital marketing enables organizations to prosper in the digital age by promoting brand awareness, consumer interaction, and quantifiable outcomes in a time when having an online presence is crucial.